The majority of artists are not really making a lot of money with their art, so why do they do it? Why do they spend hundreds if not thousands of dollars on art materials, marketing costs, shipping costs ...? Do they operate solely on the principle of hope, hope, that one day their art will sell for what they had dreamed in their wildest dreams, that they one day will be discovered and celebrated as the next shooting star?
Surely the artist soul is an optimistic one. We live in another realm, where the imagination resides and money does not exist. It is when we leave our home or studio that we realize, this world operates on money, and the art world is no exception. So, how do us sensible, imaginative, delicate beings navigate this industry that we deliver the fuel for coming from our souls?
After spending a lot of money on a booth at a major art event, and talking with other self-representing artists that were present, I realized my money would go quickly with endeavors like this, not generating nearly enough to even just cover my gas money and the hotel costs. I decided to hire an art consultant www.dazedandconfucius.com. And I just had my first session last week. Even though as a graphic designer I could have, should have known all the ins and outs of the marketing aspects, I was blinded when it came to my own marketing.
I am a humble person, I believe in the universe providing, I am applying the law of attraction in all areas of my life, why hasn't it worked when it comes to my art? I know there is a home for each and every one of my paintings. I have sold paintings before and once they were in the buyers own space, I received emails telling me that they had no idea how much their soul needed that particular painting and how it brightens up the room.
The law of attraction needs a bit of help in the case of selling art, I have to put myself out there, every week, update, post, photograph, share etc. If I want to be seen in this vast sea of art, I have to put in hours and hours on the computer, relentlessly, feeding this mega machine called internet, hoping that if I feed it enough, it will help me line up with the special person destined to have one of my paintings in their home.
My nature is that of a hermit, I am a recluse living in the wilderness, I only drive the one hour drive into town if I absolutely have to. I like my privacy, yes, I am on social media, but I don't usually engage much, having to put myself out there on the internet, always promoting myself, always competing and trying to be better and have more followers, is not my nature. I will have to find my own way of marketing this artist soul of mine, I have to find my happy medium, and I have to trust that potential collectors appreciate my hermit nature because it is reflected in my paintings.